To promote their partnership with F1 team MacLaren, Jack Daniel’s branded large sections of Young & Jackson’s bar in Melbourne with a Grand Prix theme. For the tech ‘wow-factor’ they returned to 360Activate, and yet again we showed why we are ahead of the chasing pack.
POLE POSITION
One of our eye-catching holofans was installed front and centre in the main bar, enticing customers with great deals on a range of their beverages.
DOING THE CAN CAN
To coincide with the Grand Prix, Jack Daniel’s held their national conference at the Palladium in Crown Casino, delegates from around Australia gathered to discuss upcoming campaigns and look at potential future technologies. As part of this, our custom wrapped HD3 solution, complete with stunning promotional animation caused quite a stir.
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