Sany Australia tasked us with increasing their brand awareness within Australia. After researching their typical customer demographic, we recommended an extensive promotional push in conjunction with the nations favourite place to punt... racing.com
DIGGING YOU OUT
OF A HOLE
Every Thursday Racing.com run a segment where the team try and find the viewers an edge by assessing the form for the weekend races around the country, as part of our broadcast package we were able to brand this segment the ‘Dig You Out Stakes’. Part of the promotion was to create an eye-catching animation to lead into the programme and 360Activate showed once again they are ahead of the field.
WINNING BIG, VERY BIG!
In racing parlance, they say, ‘go big, or go home’ and the competition that we organised with Sany and Racing.com certainly fit that criteria – prizes do not come much bigger than a 1.6 tonne excavator worth over $27,000! Over 10,000 entries to the competition shows that when it comes to creating brand awareness, we are right on the money.