To celebrate the Australian launch of the 2019 Kadjar, Renault approached 360Activate and tasked us with providing an innovative digital marketing activation to capture the attention of the public, and help generate positive awareness around their new vehicle.
New tech, new possibilities
Using state-of-the-art techniques, we created a sales tool that allows users to view a full-sized Kadjar in augmented reality. Because the app removes the need for more traditional image targets to enable tracking, this allows the massive flexibility and convenience of marker-less tracking, which means you can view it anywhere, any time!
In conjunction with an online Distance Learning Module we have also created, we have given Renault all the tools they need to make sure 2019 is the year of the Kadjar!