<- PROJECTS

VicRoads

  • Virtual Reality

VicRoads approached 360Activate asking if we could provide a solution that would allow them to educate the general public and allow them to experience firsthand some of the challenges traffic management workers face while keeping everyone safe during road works.

We immediately knew the perfect solution for this activation, no other medium can give you the feeling of standing in someone else’s shoes as authentically as Virtual Reality.

Public participant using 360Activate VR to experience VicRoads traffic management challenges
Virtual Reality experience depicting the challenges and verbal abuse faced by traffic controllers
First-person VR view of standing next to high-speed traffic on a Victorian road worksite

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